Brand vs Performance: Let’s End this False DichotomyBrand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments. Rece…
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5 DTC Performance Marketing Truths That Sound Like BlasphemiesTruth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG st…
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