Archive - Michael Lorenzos Marketing Blog

Zooming in and out - Performance beyond Ad platforms

Hello my reader, I’m delighted to share the piece I created together with the amazing people at 42agency and one of my favourite B2B publication…

Dec 1, 2022 •

Michael Lorenzos

October 2022

A lesson from a DTC marketer to a B2B marketer

As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined…

Oct 3, 2022 •

Michael Lorenzos

June 2022

David Ogilvy was a Performance Marketer

Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly…

Jun 6, 2022 •

Michael Lorenzos

December 2021

Brand vs Performance: Let’s End this False Dichotomy

Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…

Dec 1, 2021 •

Michael Lorenzos

August 2021

5 DTC Performance Marketing Truths That Sound Like Blasphemies

Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…

Aug 4, 2021 •

Michael Lorenzos

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