Archive - Michael Lorenzos on DTC

Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…

Michael Lorenzos

Dec 1, 2021

Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…

Michael Lorenzos

Aug 4, 2021

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts