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Brand vs Performance: Let’s End this False Dichotomy
Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…
Michael Lorenzos
Dec 1, 2021
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Brand vs Performance: Let’s End this False Dichotomy
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5 DTC Performance Marketing Truths That Sound Like Blasphemies
Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…
Michael Lorenzos
Aug 4, 2021
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5 DTC Performance Marketing Truths That Sound Like Blasphemies
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