Hello my reader,

I’m delighted to share the piece I created together with the amazing people at 42agency and one of my favourite B2B publications - 42slash.

It’s an essay against modern marketing myopia. Sebastian and I got on a call weeks ago where we ended up rambling about all things marketing and he ended up transferring my thoughts on (digital) paper.

Would appreciate your thoughts - head over to 42slash with the link here:

42Slash

Zooming in and out - Performance beyond Ad platforms.

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs PLG Report - Our friends at Inflection are creating the State of PLG Report, and we need your help. Please take…

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10 months ago · Michael Lorenzos, Rabia Shahid, and Sebastian Cuervo

Thanks,

Michael