Michael Lorenzos Marketing Blog
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5 Performance Marketing Truths that Don't Sound Like Blasphemies Anymore
A look back in time
Dec 15, 2025
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Michael Lorenzos
8
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So you think you are ready to start performance marketing?
The Performance Marketing fundamentals that are not discussed enough
Nov 14, 2024
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Michael Lorenzos
6
3
The Percentage Trap: Growth's Silent Killer
You are the founder of a B2B SaaS with ambitious plans for growth.
Sep 9, 2024
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Michael Lorenzos
2
Zooming in and out - Performance beyond Ad platforms
Sharing the piece I created together with the amazing people at 42agency and one of my favourite B2B publications - 42slash.
Dec 1, 2022
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Michael Lorenzos
2
A lesson from a DTC marketer to a B2B marketer
As you might know, I made the jump from Ecommerce to B2B Fintech back in March.
Oct 3, 2022
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Michael Lorenzos
8
4
David Ogilvy was a Performance Marketer
Another article title with blasphemy in it, I know.
Jun 6, 2022
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Michael Lorenzos
13
5
Brand vs Performance: Let’s End this False Dichotomy
Brand marketing vs performance marketing.
Dec 1, 2021
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Michael Lorenzos
16
2
5 DTC Performance Marketing Truths That Sound Like Blasphemies
Truth 1 – Slashing CAC isn’t everything
Aug 4, 2021
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Michael Lorenzos
12
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Michael Lorenzos Marketing Blog
My thoughts around Performance Marketing, DTC, Ecommerce, Growth, etc. Featured in WARC, Grow.co, Stacked Marketer, Programmai and Triple Whale among others.
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