Michael Lorenzos Marketing Blog

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A lesson from a DTC marketer to a B2B marketer
As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined…
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Michael Lorenzos
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David Ogilvy was a Performance Marketer
Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly…
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Michael Lorenzos
3
Brand vs Performance: Let’s End this False Dichotomy
Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…
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Michael Lorenzos
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5 DTC Performance Marketing Truths That Sound Like Blasphemies
Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…
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Michael Lorenzos
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Michael Lorenzos Marketing Blog
My thoughts around Performance Marketing, DTC, Ecommerce, Growth, etc. Featured in WARC, Grow.co, Stacked Marketer, Programmai and Triple Whale among others.
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