Michael Lorenzos Marketing Blog | Substack

Zooming in and out - Performance beyond Ad platforms Hello my reader, I’m delighted to share the piece I created together with the amazing people at 42agency and one of my favourite B2B publication…

Michael Lorenzos

Dec 1, 2022

As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined…

Michael Lorenzos

Oct 3, 2022

Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly…

Michael Lorenzos

Jun 6, 2022

Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…

Michael Lorenzos

Dec 1, 2021

Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…

Michael Lorenzos

Aug 4, 2021

Michael Lorenzos Marketing Blog

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