Archive - Michael Lorenzos Marketing Blog

As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined…

Michael Lorenzos

Oct 3

Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly…

Michael Lorenzos

Jun 6

Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…

Michael Lorenzos

Dec 1, 2021

Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…

Michael Lorenzos

Aug 4, 2021

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