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Zooming in and out - Performance beyond Ad platforms
Hello my reader, I’m delighted to share the piece I created together with the amazing people at 42agency and one of my favourite B2B publication…
Michael Lorenzos
Dec 1, 2022
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Zooming in and out - Performance beyond Ad platforms
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October 2022
A lesson from a DTC marketer to a B2B marketer
As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined…
Michael Lorenzos
Oct 3, 2022
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A lesson from a DTC marketer to a B2B marketer
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June 2022
David Ogilvy was a Performance Marketer
Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly…
Michael Lorenzos
Jun 6, 2022
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David Ogilvy was a Performance Marketer
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December 2021
Brand vs Performance: Let’s End this False Dichotomy
Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…
Michael Lorenzos
Dec 1, 2021
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Brand vs Performance: Let’s End this False Dichotomy
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August 2021
5 DTC Performance Marketing Truths That Sound Like Blasphemies
Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…
Michael Lorenzos
Aug 4, 2021
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5 DTC Performance Marketing Truths That Sound Like Blasphemies
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