Michael Lorenzos Marketing Blog
Subscribe
Sign in
Home
Archive
About
New
Zooming in and out - Performance beyond Ad platforms
Hello my reader, I’m delighted to share the piece I created together with the amazing people at 42agency and one of my favourite B2B publication…
Dec 1, 2022
•
Michael Lorenzos
1
Share this post
Zooming in and out - Performance beyond Ad platforms
michaellorenzos.com
Copy link
Facebook
Email
Notes
Other
October 2022
A lesson from a DTC marketer to a B2B marketer
As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined…
Oct 3, 2022
•
Michael Lorenzos
7
Share this post
A lesson from a DTC marketer to a B2B marketer
michaellorenzos.com
Copy link
Facebook
Email
Notes
Other
4
June 2022
David Ogilvy was a Performance Marketer
Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly…
Jun 6, 2022
•
Michael Lorenzos
10
Share this post
David Ogilvy was a Performance Marketer
michaellorenzos.com
Copy link
Facebook
Email
Notes
Other
3
December 2021
Brand vs Performance: Let’s End this False Dichotomy
Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…
Dec 1, 2021
•
Michael Lorenzos
14
Share this post
Brand vs Performance: Let’s End this False Dichotomy
michaellorenzos.com
Copy link
Facebook
Email
Notes
Other
1
August 2021
5 DTC Performance Marketing Truths That Sound Like Blasphemies
Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…
Aug 4, 2021
•
Michael Lorenzos
10
Share this post
5 DTC Performance Marketing Truths That Sound Like Blasphemies
michaellorenzos.com
Copy link
Facebook
Email
Notes
Other
2
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
