Archive - Michael Lorenzos Marketing Blog

Zooming in and out - Performance beyond Ad platforms

Sharing the piece I created together with the amazing people at 42agency and one of my favourite B2B publications - 42slash.

Dec 1, 2022 •

Michael Lorenzos

October 2022

A lesson from a DTC marketer to a B2B marketer

As you might know, I made the jump from Ecommerce to B2B Fintech back in March.

Oct 3, 2022 •

Michael Lorenzos

June 2022

David Ogilvy was a Performance Marketer

Another article title with blasphemy in it, I know.

Jun 6, 2022 •

Michael Lorenzos

December 2021

Brand vs Performance: Let’s End this False Dichotomy

Brand marketing vs performance marketing.

Dec 1, 2021 •

Michael Lorenzos

August 2021

5 DTC Performance Marketing Truths That Sound Like Blasphemies

Truth 1 – Slashing CAC isn’t everything

Aug 4, 2021 •

Michael Lorenzos

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts