Archive - Michael Lorenzos Marketing Blog

5 Performance Marketing Truths that Don't Sound Like Blasphemies Anymore

A look back in time

Dec 15, 2025 • Michael Lorenzos

November 2024

So you think you are ready to start performance marketing?

The Performance Marketing fundamentals that are not discussed enough

Nov 14, 2024 • Michael Lorenzos

September 2024

The Percentage Trap: Growth's Silent Killer

You are the founder of a B2B SaaS with ambitious plans for growth.

Sep 9, 2024 • Michael Lorenzos

December 2022

Zooming in and out - Performance beyond Ad platforms

Sharing the piece I created together with the amazing people at 42agency and one of my favourite B2B publications - 42slash.

Dec 1, 2022 • Michael Lorenzos

October 2022

A lesson from a DTC marketer to a B2B marketer

As you might know, I made the jump from Ecommerce to B2B Fintech back in March.

Oct 3, 2022 • Michael Lorenzos

June 2022

David Ogilvy was a Performance Marketer

Another article title with blasphemy in it, I know.

Jun 6, 2022 • Michael Lorenzos

December 2021

Brand vs Performance: Let’s End this False Dichotomy

Brand marketing vs performance marketing.

Dec 1, 2021 • Michael Lorenzos

August 2021

5 DTC Performance Marketing Truths That Sound Like Blasphemies

Truth 1 – Slashing CAC isn’t everything

Aug 4, 2021 • Michael Lorenzos

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