Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly because he probably believes that investing in me will result in more Marketing Qualified Leads for Silverbird.
David Ogilvy was a Performance Marketer
Thank you for sharing Michael. We need more of your essays
Great piece, thanks for sharing. Beside this brilliant analogy, do you recommend reading the book?