As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined Silverbird—a B2B Fintech—to head up their growth. I didn’t intend to identify as a DTC Marketer nor a B2B marketer forever, and the offer from Silverbird ticked all the boxes. Heck, the way we get to operate in Growth feels a lot like B2C.
Outstanding content as usual Michael - really got me thinking about ensuring that if possible a pre-qualification mechanism is in place to only fire a conversion event back to the ad platform for leads that count. The added bonus of less operational load on Sales/CX is worth this step alone.
Quality content Michael! Really liked the simplistic yet profound chart. Wondering how the track everything mentality will evolve when the Apple "Do not track" mentality becomes a paradigm shift.
Outstanding content as usual Michael - really got me thinking about ensuring that if possible a pre-qualification mechanism is in place to only fire a conversion event back to the ad platform for leads that count. The added bonus of less operational load on Sales/CX is worth this step alone.
Quality content Michael! Really liked the simplistic yet profound chart. Wondering how the track everything mentality will evolve when the Apple "Do not track" mentality becomes a paradigm shift.
Boom nailed it