Outstanding content as usual Michael - really got me thinking about ensuring that if possible a pre-qualification mechanism is in place to only fire a conversion event back to the ad platform for leads that count. The added bonus of less operational load on Sales/CX is worth this step alone.
Quality content Michael! Really liked the simplistic yet profound chart. Wondering how the track everything mentality will evolve when the Apple "Do not track" mentality becomes a paradigm shift.
Outstanding content as usual Michael - really got me thinking about ensuring that if possible a pre-qualification mechanism is in place to only fire a conversion event back to the ad platform for leads that count. The added bonus of less operational load on Sales/CX is worth this step alone.
Quality content Michael! Really liked the simplistic yet profound chart. Wondering how the track everything mentality will evolve when the Apple "Do not track" mentality becomes a paradigm shift.
I think it will expedite the shift to server-side tracking which is already in progress. Glad you liked it!
Boom nailed it