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A lesson from a DTC marketer to a B2B marketer
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Michael Lorenzos
Oct 3, 2022
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A lesson from a DTC marketer to a B2B marketer
michaellorenzos.com

As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined Silverbird—a B2B Fintech—to head up their growth. I didn’t intend to identify as a DTC Marketer nor a B2B marketer forever, and the offer from Silverbird ticked all the boxes. Heck, the way we get to operate in Growth feels a lot like B2C.

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