Archive - Michael Lorenzos Marketing Blog

New Top Discussion

Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments…

Michael Lorenzos

Dec 1, 2021

Truth 1 – Slashing CAC isn’t everything But, Michael, isn’t slashing the Customer Acquisition Cost our life’s purpose? You even post that on your IG…

Michael Lorenzos

Aug 4, 2021

Another article title with blasphemy in it, I know. My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly…

Michael Lorenzos

Jun 6

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