Archive - Michael Lorenzos Marketing Blog

Brand vs Performance: Let’s End this False Dichotomy

Brand marketing vs performance marketing.

Dec 1, 2021 •

Michael Lorenzos

5 DTC Performance Marketing Truths That Sound Like Blasphemies

Truth 1 – Slashing CAC isn’t everything

Aug 4, 2021 •

Michael Lorenzos

David Ogilvy was a Performance Marketer

Another article title with blasphemy in it, I know.

Jun 6, 2022 •

Michael Lorenzos

A lesson from a DTC marketer to a B2B marketer

As you might know, I made the jump from Ecommerce to B2B Fintech back in March.

Oct 3, 2022 •

Michael Lorenzos

So you think you are ready to start performance marketing?

The Performance Marketing fundamentals that are not discussed enough

Nov 14, 2024 •

Michael Lorenzos

The Percentage Trap: Growth's Silent Killer

You are the founder of a B2B SaaS with ambitious plans for growth.

Sep 9, 2024 •

Michael Lorenzos

Zooming in and out - Performance beyond Ad platforms

Sharing the piece I created together with the amazing people at 42agency and one of my favourite B2B publications - 42slash.

Dec 1, 2022 •

Michael Lorenzos

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