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Jonno Price's avatar

Outstanding content as usual Michael - really got me thinking about ensuring that if possible a pre-qualification mechanism is in place to only fire a conversion event back to the ad platform for leads that count. The added bonus of less operational load on Sales/CX is worth this step alone.

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Giorgos Alexakis's avatar

Quality content Michael! Really liked the simplistic yet profound chart. Wondering how the track everything mentality will evolve when the Apple "Do not track" mentality becomes a paradigm shift.

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