Michael Lorenzos Marketing Blog

Home
Archive
About
The Percentage Trap: Growth's Silent Killer
You are the founder of a B2B SaaS with ambitious plans for growth.
 • 
Michael Lorenzos
Zooming in and out - Performance beyond Ad platforms
Sharing the piece I created together with the amazing people at 42agency and one of my favourite B2B publications - 42slash.
 • 
Michael Lorenzos
A lesson from a DTC marketer to a B2B marketer
As you might know, I made the jump from Ecommerce to B2B Fintech back in March.
 • 
Michael Lorenzos
4
David Ogilvy was a Performance Marketer
Another article title with blasphemy in it, I know.
 • 
Michael Lorenzos
3
Brand vs Performance: Let’s End this False Dichotomy
Brand marketing vs performance marketing.
 • 
Michael Lorenzos
2
5 DTC Performance Marketing Truths That Sound Like Blasphemies
Truth 1 – Slashing CAC isn’t everything
 • 
Michael Lorenzos
3
Michael Lorenzos Marketing Blog
My thoughts around Performance Marketing, DTC, Ecommerce, Growth, etc. Featured in WARC, Grow.co, Stacked Marketer, Programmai and Triple Whale among others.
Recommendations
Elena's Growth Scoop
Elena's Growth Scoop
Elena Verna
Delight Path
Delight Path
Ramli John
s➡️➡️ner
s➡️➡️ner
s➡️➡️ner - EarlyStage Branding

Michael Lorenzos Marketing Blog

AboutArchiveRecommendationsSitemap
© 2025 Michael Lorenzos
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture